I’ve been seeing a lot of posts lately asking where agents are actually finding decent leads through insurance ads. Not the junk form fills or people just clicking out of curiosity, but real folks who might actually pick up the phone. I had the same question a while back, so I figured I’d share what I noticed from my own trial and error.
The big frustration for me was this: I was getting traffic, but it didn’t feel useful. Plenty of clicks, very few real conversations. It made me wonder if insurance ads even work anymore or if everyone has just tuned them out. A few other agents I know said the same thing. We all seemed to be paying for attention, not intent.
At first, I tried copying what others were doing. Generic search ads, broad targeting, basic landing pages. The results were okay on paper but bad in reality. People clicked, stayed for a few seconds, and vanished. When someone did submit a form, they often had no idea what they signed up for. That’s when it hit me that where the lead comes from matters more than how many you get.
One thing I noticed was that agents getting better results weren’t just chasing volume. They focused on places where people were already thinking about insurance. Forums, finance related sites, comparison pages, and display placements that matched the mindset. When someone is already reading about coverage or costs, they’re more likely to be serious. That shift alone helped me get insurance traffic that felt more intentional instead of random.
Another lesson was about ad format. Search is great, but it’s crowded and expensive. Display and banner placements surprised me. With insurance banner advertising, I didn’t get floods of clicks, but the ones that came through seemed more aware of what they were clicking. They’d mention the ad or remember the message, which almost never happened with my earlier campaigns.
I also learned that insurance for PPC doesn’t mean one setup fits all. Some traffic sources work better for auto, some for health, some for life. I wasted time trying to force one campaign to work everywhere. Once I started matching the offer with the platform, things improved slowly but clearly.
A quiet game changer for me was testing smaller ad networks instead of only the big names. They didn’t promise magic results, but the audience quality felt more focused. That’s where I stumbled across resources like this page on insurance ads that explained traffic types and placements in a pretty straightforward way without overselling anything.
I’m not saying I’ve cracked some secret formula. I still get bad leads sometimes. But now I know the difference between empty clicks and people who might actually need coverage. Qualified leads usually come from being in the right place, not shouting louder.
If you’re struggling, my honest advice is to stop chasing volume and start paying attention to intent. Try different formats, watch how people behave after clicking, and don’t be afraid to move away from what everyone else is doing. That’s where I finally started seeing leads that felt real.
